Hire the Best Canada PR Firm
One of the biggest challenges facing cannabis-related companies is how to get noticed. Despite the relaxation of the use of marijuana in North America, different federal regulations prevent the advertising or promotion of companies in this industry in channels such as Facebook, Google, or traditional media.
So, to strengthen a brand and for a company to grow its community and clientele, it must resort to alternative methods. In that sense, Public Relations (PR) is the ideal alternative. If you are in this business, you should know what it is, how it can help you, and where you can find the best Canada PR firm.
Top-5 Things You Need to Know About Cannabis Public Relations
What are Public Relations?
Public Relations are communication strategies that allow the promotion of a brand, a product, or a service through persuasion. In the case of the cannabis industry, the top specialized PR firms in Canada analyze your business, your value promise and turn them into positive messages. Then, they create stories around your brand and your business that they will take to different channels to gain followers and leads in your favor. These specialists use different resources such as content, speeches, news, special events, and networking to bring you to the forefront of your target markets.
What Is the Difference Between PR and Advertising?
Basically, advertising drives, while PR persuades. If you hire an award-winning PR company to push your brand, they will gain traction for you by persuading and networking. Once they’ve won the space, they can push the messages they’ve created on your behalf. For example, a winning PR expert can seek out relationships with the best influencers in the cannabis industry and then convince those influencers to speak well of your brand, products, or services. The message that reaches the public is then more credible and will yield better results.
What is News in PR?
One of the essential elements of any strategy of the best PR marketing companies in Canada is news. Creating a news story is creating a story that tells what’s happening, why it’s important, and what’s new about it. They are stories that generate interest in the public that is in your target markets, and the intention is to make them turn to where you are. This news creation will significantly help grow the community around your brand.
How to Develop an Internet PR Strategy?
To develop a PR strategy for a cannabis company, you develop relationships with the community using a solid content strategy and doing marijuana SEO. In other words, different strategies are applied to gain spaces in the channels where it is legally allowed. Since platforms such as Facebook cannot be used, the best digital marketing agencies in Toronto can use other channels such as cannabis-related forums.
How Do I Make A Great PR Strategy?
If you want to boost your cannabis company, the wisest thing to do is to have the support of one of the top Internet marketing companies, such as Alan Aldous Communications. We are the leading Canadian PR firm specializing in the cannabis industry and related products. We have superior market knowledge, and we will provide you with a tailored solution that will boost your business and put you at the forefront of the industry. Contact us, and request a free Discovery call.