“Your new website is your best salesperson.” —Alan Aldous.
Building a new website takes time and money — some would say it’s out of their budget — but a poorly designed website can also drain a company of those same resources. On the other hand, with a design touch, excellent navigation, SEO-rich content and mobile optimization, a website can bring in qualified visitors, keep them on the site longer, communicate better, and turn visitors into converted customers.
Here’s our philosophy on why 2022 is the perfect time to build a new website for your business.
Improve navigability for visitors
A website should say everything about your business and promote your current products, services, and pricing. It should attract prospects and answer any pertinent questions about the company. In other words, your website should convert prospects into leads like any other salesperson. However, if it’s not easy to navigate, it means that you’re probably sending the wrong message in one way or another.
Become more mobile-friendly
Is your bounce rate higher on mobile devices than it is on desktop? It could indicate that your website isn’t mobile-friendly enough, and if you are trying to market a product or service there, that means lost sales and dead leads — just what your competition wants.
Reduce your bounce rates and help increase the amount of time each visitor spends on your new website
Is your bounce rate high on both mobile devices and desktops? Are shoppers leaving items in their carts? It could mean flaws in your design, errors on your landing pages, or a navigation flow that makes sense to you but not your customers. However, this often-seen website problem is easy to fix with the correct diagnosis.
Increase on-site SEO with optimized pages and inner-links between pages
Attracting potential customers to your website might come easy to you, but how long they stay on the website can say a lot about how user-friendly, attractive, and interesting the actual website is.
See how we did this on our latest website design for CB Therapeutics.
Provide a better home for your SEO-rich content
If your bounce rate is high, you can be sure that your audience of potential customers will not be reading your content, no matter how insightful and SEO-rich it is. Bringing people to your website is easy but making it a beautiful place to explore and learn is all about the design, plus the content. We like to think about the websites we build as holistic projects that include what’s on the website — design elements, navigation, content — and the elements we can use — digital ads, social media — to attract and keep qualified visitors.
Need help with your new website?
We offer new website design and content services, as well as complementary services to help you market your website. That includes integrating your social media channels and helping with content, plus we can make and launch creatively compliant pay-per-click ads on all of the major digital ad publishers.
Of course, new websites aren’t all we do.
Alan Aldous offers all of the following PR, marketing and communications services. Please contact us to request case studies on any of the services below.
Are you looking for a new website in February? Call us at +1 (844)-4-WEED-PR or fill out our contact form to book a 15-minute call with someone at Alan Aldous.