In 2024, refreshing old content has become more critical than ever. As digital trends evolve rapidly, previously high-performing content can lose relevance, causing a decline in traffic. At Alan Aldous, we saw a drop in our traffic earlier this year. We doubled our traffic in just weeks after refreshing some key content with updated links, images, and SEO elements.
So why does content refresh matter? Here are five compelling reasons to update old content:
Businesses change, and so does industry information. If your website doesn’t reflect current practices, you risk confusing or misleading your audience. Updating content ensures accuracy and builds trust with your visitors.
Over time, your expertise grows. Applying this enhanced knowledge to older content gives it new life and ensures it aligns with current industry standards, showcasing your thought leadership.
Evergreen content provides long-term value, but it still needs periodic updates. Refreshing evergreen topics keep them relevant in search engines and valuable for your readers.
While refreshing older content, you’ll likely spark new ideas for future blog posts or updates. This process can keep your content pipeline fresh and diversified.
Search engines love fresh content. Updating older pages with new internal links, keywords, and fact-checked information can improve your search rankings and organic traffic.
When refreshing, focus on these key elements:
Refreshing content is not a one-time task but an ongoing strategy to keep your site performing at its best. As we’ve seen with clients, updating content leads to measurable traffic, authority, and user engagement improvements. Whether you’re short on time or need a strategic boost, refreshing your old content is a proven way to get results. We’re always up to talk about content refreshes if you are!