Are you sending 5,000 or more emails daily?
You may have noticed a change in your bounce rate.
We send less than 5,000 emails daily to the businesses in different segments that subscribe to our newsletter.
Google and Yahoo have new rules you must follow, or your emails will no longer reach your audience’s inboxes.
Due to the popularity of email marketing, email service providers are concerned with user satisfaction amidst a flurry of thousands of daily emails.
Here are the new requirements at a glance:
Does your email marketing meet these new requirements? If you’re sending thousands of emails at a time, they better be, or you’ll be punished by email service providers.
Here’s how to keep your email deliverability high and bypass spam filters to reach the people you’re meant to connect with.
We use a compelling sales and marketing platform that we can offer to clients so they can get all of the benefits of an agency-level sales tool without the price tag.
Here, we help clients identify trends and changes in customer behaviour, and we show them how to adjust their tactics and finesse their email-sending practices to get more positive responses and fewer unsubscribes.
Call or text 647-696-0645 to ask about our annual price for total sales and marketing through our highly customizable marketing automation tool.
Several factors could affect how many emails make it to their intended destination.
Too many emails, too many bounces, and not enough opens and clicks.
One crucial step in addressing these concerns is ensuring the integrity of your mailing list with tools like an email verifier.
To keep a low spam score, you must send valuable emails.
The marketing tool we mentioned has been invaluable in keeping our clients’ lists updated with pertinent information so that clients only receive emails with the information that interests them.
When you cater to your audience through segmenting and high-quality communications, your unsubscribe rate will reflect that.
Furthermore, you may want to employ a tool like this spam word checker to ensure that your email’s copy doesn’t hinder deliverability.
As a company that was built to specialize in regulated markets—cannabis retail and psychedelic research—we worked with many clients who
or businesses that market this way, you must be hyper-aware of what you’re sending.
These rules are already in place, so don’t put one of the most effective marketing channels for your business at risk.
Do you need help with your current email marketing process?
Call us at 647-696-0645 for a quick chat today.
Or, sign up for our email newsletter, which shares insights on email marketing, website content, and web accessibility.
Thank you for reading.
Peace,
Alan Aldous
All of the questions you didn’t know you needed the answers to.
Google and Yahoo have implemented new rules for bulk marketing emails to enhance user satisfaction and reduce spam. If your emails don’t comply, your bounce rate may increase, preventing your messages from reaching your audience’s inboxes.
The latest requirements for sending thousands of emails are:
Not complying with these rules could flag your emails as spam, drastically reducing your deliverability rates and harming your marketing efforts. Meeting the new requirements ensures your emails reach your audience’s inboxes.
Here are some strategies:
Utilize an email verifier to validate your mailing list regularly. This will minimize bounces and ensure that your emails reach their intended recipients.
These are email authentication protocols:
They must ensure that your emails are not flagged as spam.
You can configure these authentication methods with your IT team or email service provider. Our sales and marketing platform can also help you set up these protocols.
You can call or text us at 647-696-0645 for a quick chat about your email marketing needs. We’re here to help you adapt to the new rules and improve your email deliverability.
Sign up for our email newsletter to receive insights on email marketing, website content, and web accessibility. For more information, contact us at 647-696-0645 or book a discovery call with an email marketing agent at Alan Aldous.