The Problem with Sending Thousands of Emails Each Day

The Problem with Sending Thousands of Emails Each Day

Are you sending 5,000 or more emails daily?

You may have noticed a change in your bounce rate.

Google and Yahoo have new rules you must follow, or your emails will no longer reach your audience’s inboxes.

New rules for sending thousands of emails daily

Due to the popularity of email marketing, email service providers are concerned with user satisfaction amidst a flurry of thousands of daily emails.

Here are the new requirements at a glance:

  • Your spam complaint rate needs to be under 0.3%.
  • Authentication using SPF, DKIM, and DMARC is now required.
  • You must have a one-click unsubscribe option and remove people from your list within 1-2 days.

Does your email marketing meet these new requirements? If you’re sending thousands of emails at a time, they better be or you’ll be punished by email service providers.

How to keep a low spam score on emails from now on

Here’s how to keep your email deliverability high and bypass spam filters to reach the people you’re meant to connect with.

Adapt to consumer behaviours

We use a compelling sales and marketing platform that we can offer to clients so they can get all of the benefits of an agency-level sales tool without the price tag.

Here, we help clients identify trends and changes in customer behaviour, and we show them how to adjust their tactics and finesse their email-sending practices to get more positive responses and fewer unsubscribes.

Call or text 647-696-0645 to ask about our annual price for total sales and marketing through our highly customizable marketing automation tool.

Use an email verifier

Several factors could affect how many emails make it to their intended destination.

Too many emails, too many bounces, and not enough opens and clicks.

One crucial step in addressing these concerns is ensuring the integrity of your mailing list with tools like an email verifier.

Send valuable emails

To keep a low spam score, you must send valuable emails. 

The marketing tool we mentioned has been invaluable in keeping our clients’ lists updated with pertinent information so that clients only receive emails with the information that interests them.

When you cater to your audience through segmenting and high-quality communications, your unsubscribe rate will reflect that.

Furthermore, you may want to employ a tool like this spam word checker to ensure that your email’s copy doesn’t hinder deliverability.

Why businesses should care about Google’s new email rules

As a company that was built to specialize in regulated markets—cannabis retail and psychedelic research—we worked with many clients who 

or businesses that market this way, you must be hyper-aware of what you’re sending.

Conclusion: Make This One Change with Your Email Marketing

These rules are already in place, so don’t put one of the most effective marketing channels for your business at risk.

Do you need help with your current email marketing process? 

Call us at 647-696-0645 for a quick chat today.

Or, sign up for our email newsletter, which shares insights on email marketing, website content, and web accessibility.

Thank you for reading.


Alan Aldous

FAQs: The Problem with Sending Thousands of Emails Daily

All of the questions you didn’t know you needed the answers to.

Q1: Why is my bounce rate increasing when I send 5,000 or more emails daily?

Google and Yahoo have implemented new rules for bulk marketing emails to enhance user satisfaction and reduce spam. If your emails don’t comply, your bounce rate may increase, preventing your messages from reaching your audience’s inboxes.

Q2: What are the new requirements for sending bulk marketing emails?

The latest requirements for sending thousands of emails are:

  1. Your spam complaint rate must be under 0.3%.
  2. Authentication using SPF, DKIM, and DMARC is required.
  3. Include a one-click unsubscribe option and remove people from your list within 1-2 days.

Q3: Why should businesses care about Google’s new email rules?

Not complying with these rules could flag your emails as spam, drastically reducing your deliverability rates and harming your marketing efforts. Meeting the new requirements ensures your emails reach your audience’s inboxes.

Q4: How can I keep my spam complaint rate low and ensure my emails reach my audience?

Here are some strategies:

  1. Adapt to Consumer Behaviors: Monitor trends and changes in customer behaviour to tailor your email tactics. Our marketing platform helps clients identify these trends to improve their email marketing.
  2. Use an Email Verifier: To reduce bounces, ensure the integrity of your mailing list. An email verifier can help clean up your list.
  3. Send Valuable Emails: Segment your audience and deliver high-quality, relevant communications—our marketing tool aids in list management and segmentation.

Q5: How can I verify my mailing list is clean and compliant?

Utilize an email verifier to validate your mailing list regularly. This will minimize bounces and ensure that your emails reach their intended recipients.

Q6: What are SPF, DKIM, and DMARC, and why are they required now?

These are email authentication protocols:

  1. SPF: Specifies which IP addresses can send emails on your behalf.
  2. DKIM: Allows recipients to verify that you sent an email and that it hasn’t been altered.
  3. DMARC: Combines SPF and DKIM to provide instructions on handling emails failing authentication.

They must ensure that your emails are not flagged as spam.

Q7: How can I implement SPF, DKIM, and DMARC for email marketing?

You can configure these authentication methods with your IT team or email service provider. Our sales and marketing platform can also help you set up these protocols.

Q8: How can I ensure my email marketing complies with these new rules?

  1. Ensure your spam complaint rate is below 0.3%.
  2. Authenticate your emails using SPF, DKIM, and DMARC.
  3. Offer a one-click unsubscribe option and promptly remove users from your list.
  4. Regularly clean your mailing list using an email verifier.
  5. Send valuable and segmented emails that cater to your audience.

Q9: How can I contact you for help with my email marketing compliance?

You can call or text us at 647-696-0645 for a quick chat about your email marketing needs. We’re here to help you adapt to the new rules and improve your email deliverability.

Q10: Can I learn more about email marketing and compliance?

Sign up for our email newsletter to receive insights on email marketing, website content, and web accessibility. For more information, contact us at 647-696-0645 or book a discovery call with an email marketing agent at Alan Aldous.

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